Digital Inclusion and Deaf People: Why Written Content Alone Is Not Enough

Online accessibility often highlights tools like screen readers or video captions, but the experience of deaf people reading written content is less widely discussed. Many assume that text creates no barriers, since it is visual like sign language. In practice, the relationship between written English and sign language is far more complex.

For members of the deaf community who use sign language as their first language, written English often functions as a second language. The grammar and structure of sign language do not match English, which means reading can require extra effort. What looks like simple text to a hearing reader can feel dense and unfamiliar to a deaf reader.

Understanding these differences is critical for inclusion and staying accessible. Relying only on text risks excluding people from essential information and services. Exploring why this barrier exists and how technology and good practice can address it is the first step toward meaningful accessibility.

Why Do Deaf People Struggle With Reading?

British Sign Language (BSL), American Sign Language (ASL), and other national sign languages are complete languages with their own grammar and syntax. They are not manual versions of English. For deaf people who learn sign language first, written English becomes a second language that often requires translation.

For example, ASL structures sentences by placing the topic first, then describing the action. English uses subject-verb-object order. Translating between these systems while reading takes additional effort and can slow comprehension.

Investing in role-based training helps organisations understand these differences and adapt communication effectively.

What Are the Barriers to Communication With a Deaf Person?

Barriers are varied and depend on context. Common obstacles include:

  • Lack of sign language interpretation in essential services

  • Complex or jargon-heavy written English that is harder to process

  • Missing or inaccurate captioning on video content

  • Environments designed entirely for spoken communication

Each of these reduces access and increases the effort required to engage fully. Organisations can address these challenges more effectively by carrying out regular accessibility audits and inclusive user testing.

Do Deaf People Prefer Sign Language Over Written Text?

Comfort with written English depends on factors like upbringing and education. Some deaf people are skilled readers, especially those exposed to English from an early age. Others find sign language far more intuitive because it aligns with their natural grammar and expression.

A frequent question is how many deaf people use sign language in the UK? Figures vary widely across countries, but Royal National Institute for Deaf People (RNID) estimates that there are 25,000 people who use sign language as their main language across the UK. In many signing households, it remains the primary mode of communication.

How Technology Helps Deaf People Access Written Content

Technology is playing an important role in closing the gap between written English and sign language. New tools give deaf people more choice in how they engage with online information, whether through embedded interpreters, AI-driven solutions, or sign language videos.

Signly and Embedded Interpreters

Signly enables websites to offer embedded sign language translations. Visitors highlight the text they want explained, and an on-screen avatar signs the content in real time.

AI-Powered Sign Language Avatars

AI-driven avatars are being developed to generate automatic translations of written content into sign language. While still improving in accuracy, they offer a scalable option where human interpreters are unavailable.

Video Translations in Sign Language

More organisations are providing content in video form using national sign languages. Government websites and e-commerce platforms increasingly adopt this method to ensure information is accessible without relying on written English.

How to Communicate With a Deaf Person in Writing

Clear writing practices improve accessibility. Effective methods include:

  • Using plain English without idioms

  • Keeping sentences short and focused

  • Organising content with headings for easier navigation

For many deaf people, these adjustments make written communication far easier to follow. Organisations that invest in cultural change can embed these practices into everyday communication.

How to Improve Communication With a Deaf Person

Accessibility is strengthened by combining clear writing with practical steps, such as:

  • Offering multiple formats, including sign language videos and captioned audio

  • Learning basic sign language for direct interactions

  • Maintaining eye contact and avoiding side conversations during in-person communication

  • Involving deaf users in the design and testing of services

Each measure reduces barriers and shows respect for sign language as a primary language.

Why Is Sign Language Important for Deaf People?

Sign language provides direct and complete access to meaning for those who use it as their first language. Unlike written English, it does not require translation or adaptation. Offering information in sign language ensures inclusion and removes the additional effort of processing a second language.

More insight on this can be found in our guide to web accessibility for blind and deaf users.

Why Accessibility for Deaf People Matters

Digital platforms play a central role in healthcare, education, commerce, and government. If these spaces are only built around written English, many deaf people face exclusion. Missed appointments, failed transactions, or overlooked deadlines are not just inconveniences; they are barriers to equal participation.

Accessibility must be intentional. Designing with the needs of the deaf community in mind ensures digital spaces are equitable and inclusive.

Learn how to embed accessibility into your organisation through governance and management.

Final Thoughts

Accessibility for deaf people requires more than written English. Sign language for deaf people is a fully developed language that must be recognised and supported in digital environments. Tools such as Signly, AI avatars, and video-based translations already exist, but progress depends on organisations committing to implement them.

Those looking to create genuinely inclusive services should act now. Start today by running your website through our Accessibility Scanner to identify hidden barriers, then explore strategies and tailored support with Arc Inclusion.

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FAQs

Barriers often include lack of sign language interpretation, over-reliance on spoken communication, complex written English, and missing or inaccurate captions. Each of these can limit access to information and services. Organisations can explore ways to uncover such barriers through inclusive user testing.

Use clear, plain English with short sentences and direct phrasing. Avoid idioms or figurative language, and structure information with headings or bullet points where appropriate. Simplicity helps ensure the message is easy to follow.

Offer content in multiple formats, such as sign language videos and captioned audio. If interacting in person, maintain eye contact, speak clearly, and use basic sign language if you know it. Involving deaf people in the design of services is also an effective way to reduce barriers.

Insights from inclusive research can help shape strategies that make communication improvements sustainable.

Website accessibility monitoring is the fundamental process of scanning your website to detect any issues that could prevent users with disabilities from using it. Automated web accessibility monitoring tools continuously check for accessibility issues across your site, providing instant alerts for new and updated content, as well as your overall site health.

 

They track compliance with standards like the Web Content Accessibility Guidelines (WCAG) and show you how accessible your site is, where it should be, and what improvements should be made to deliver a better experience for all users.

 

In addition to measuring your compliance, they also provide a clear picture of your progress over time, so you can track the impact of your improvements and maintain ongoing accessibility.

The two main types are automated and manual monitoring. Together, they provide you with a comprehensive view of how accessible your site is and where improvements are needed.

 

  • Automated monitoring uses specialised web accessibility monitoring tools to scan your website for non-compliant features and common issues, such as missing alt text, poor colour contrast, or keyword navigability issues. These tools can also provide instant alerts for when site elements present accessibility risks and site health reports so you can prioritise any issues.

  • Manual monitoring is where accessibility experts and testers come in to review your site as a real user would, often using assistive technologies like screen readers. They will usually check how easy it is to navigate through pages, interact with content, and understand messages or instructions. The aim is to identify any areas which may present barriers for individuals with disabilities.

Accessibility monitoring is crucial for ensuring that everyone can use and experience your site in the same way, regardless of ability. It is also essential for staying compliant with standards like WCAG and with laws like The European Accessibility Act 2025.

 

Without regular monitoring, accessibility issues can easily appear when new pages are added, content is updated, or designs are changed.

 

Continuous website accessibility monitoring gives you a framework to:

  • Stay compliant

  • Improve user experience

  • Respond to issues quickly

  • Track progress over time

Accessibility monitoring should be integrated into your process rather than a one-time check. Websites can change frequently, with new pages, designs, and content changes, but each update can introduce accessibility issues.

 

Continuous monitoring, both manual and through an automated website monitor, is recommended to catch any issues as soon as they appear, particularly after any big changes, such as adding interactive elements, redesigns, and when legal or accessibility guidelines are updated.

 

Even without significant changes, monitoring should be a consistent part of your organisations website maintenance.

 

The more you test the better, but for those looking for an exact amount, ideally once a month is a good starting point to catch any emerging issues.

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