Accessibility Auditing &
Consultancy with esure

Creating inclusive digital experiences

esure logo spelt out in lowercase letters
Lady seated at a desk with her hands on a refreshable braille display

Working with Arc Inclusion has helped us build meaningful momentum in digital accessibility, identifying key issues and supporting us through ongoing remediation.”

Katherine PatelSenior UX Researcher at esure

Our contributions

Background

esure is a leading UK-based insurance provider priding itself on delivering exceptional digital experiences.

To ensure no customer was left behind, esure set out to improve the accessibility of its digital platforms—removing barriers and creating a more inclusive experience for all users.

Challenges

“Our goal was to rapidly meet global accessibility standards and improve
our user experience.”

Katherine PatelSenior UX Researcher at esure

Arc Inclusion’s supported esure in progressing towards accessibility compliance efficiently, while also improving usability and the overall customer experience.

Woman seated at her desk, focused on her laptop screen with one hand on an external keyboard

Our approach

Identify access barriers with our manual accessibility audits and embed fixes into
 existing workflows

Arc Inclusion’s approach combined expert manual accessibility audits with workflow strategy and remediation consulting.

We utilised real-world scenarios and assistive technologies to uncover all barriers across core user flows and the “your Account” portal.

Deliverables

Our accessibility specialists manually tested each site against WCAG 2.2 (AA) success
 criteria using:

Desktop and mobile screen readers

Mouse alternatives and keyboard only navigation

Colour, typography, and image checks

Form fields testing

Browser zoom & text resizing checks

Content reading level

Information structure

Accessibility audit report

A detailed, WCAG 2.2-aligned report identifying accessibility barriers prioritised by impact and mapped to user needs.

Remediation planning & support

A collaborative session across teams to cluster issues, identify quick wins, and build accessibility into the delivery roadmap.

Annotated screenshots & technical breakdown

Clear, developer-friendly documentation including code-level
guidance, affected components, and recommended fixes.

QA support & fix verification

Follow-up support to review and validate fixes against WCAG criteria, ensuring high-priority barriers were properly addressed.

The outcome

Progress toward accessible journeys

Key issues were identified and prioritised, supporting focused fixes and progress toward greater inclusion.

Improved user experiences

Early changes improved clarity, usability, and performance — particularly for users with different access needs.

Ongoing accessibility strategy

Practical metrics and maturity tracking now support esure in embedding accessibility into future digital work.

Man seated at a desk with a PC and two keyboards, interacting with a smartphone

Showcasing dedication to digital inclusivity

esure are leading the way for how organisations can empower their teams and making digital inclusion a priority.

By partnering with Arc Inclusion, esure has taken significant strides toward creating a more accessible digital presence.

Our manual audits and remediation consulting empowered esure to address accessibility barriers early and effectively, future-proofing their digital platforms.

esure’s commitment to accessibility demonstrates their dedication to inclusivity, innovation, and delivering exceptional experiences for all their customers.

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